1. Consistent Branding: Your brand identity across all platforms will give you a consistent image —something professional-looking and easy to read.

2. Brand Recognition: Make your brand recognizable and firmly stand out on the market so the target audience immediately knows about your existence.

3. Trust: Gain your customers’ trust and build loyalty through a professionally designed brand identity that resonates with your feelings and experiences.

4. Positioning: Position your brand strategically in the market to grasp, serve, and retain your customers for an extended brand life.

5. Differentiation: Be different from your competition, clearly and effectively. This is how a distinctive, compelling brand identity works for you.